Metal-Courier - Advertising in the metallurgical issues

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Advertising in the metallurgical issues

Advertising in metal related issues

The information agency Metal-Courier offers its customers unique advertising opportunities including advertising in its specialized issues, advertisement and sponsoring opportunities at the branch conferences, advertisements on web sites, special advertising services.

Effectiveness and expediency
The weekly Metal-Courier publishes factual and authentic commercial information about markets of the raw materials in Russia, CIS and Baltic countries.
Our readers are top management of the enterprises participating in the chain raw materials- metallurgical treatment – consumption: mines, mining companies, coke plants, ferroalloys plants, pig iron, rolled steel, pipes, hardware, trade companies, final consumers of the basic branch industry that permits to have a high marketing effect for advertisers (printed version) .

Metal-Courier permits to focus on the certain aim readers by means of placing the advertisement in the relevant numbers with the market review according to one or another goods groups (coal- coke, iron ore, ferroalloys, steel scrap, pig iron, rolled steel, pipes, hardware, specialized steels). Review of the goods market for each type of production is published on the monthly basis.

The specific of the placing of the advertising materials in the monthly Metal-Price – bulletin of supply-demand of the metallurgical production – is an accompaniment the regional sale. What is of no small importance, there is an opportunity to notify the consumers efficiently about the offered by your production for token payment thanks to moderate price policy.

Obviously the advantage of the image advertising placing in the special issues of Metal-Courier / Metal-Price issued by the additional circulation (from 200 to 2000 copies) for the participants and visitors of the biggest specialized exhibitions and conferences.

The additional address distribution of Metal-Courier/ Metal-Price with the advertisement of the Customer on the basis of the consumers, offered by the Customer according to the composed edition by the advertiser’s inquiries will enlarge the customers circle total-lot. The control for the carried out advertising program is possible from the side of the Advertiser.

The aim advertisement in the magazines Metal-Courier and Metal-Price is an effective instrument for your business advancing, image consolidation and marketing problems solving.
Ad placing cost in journals Metal-Courier and Metal-Price (printed version).

The schedule of the increased circulation of the journals Metal-Courier and Metal-Price for the second half of 2004 (printed version).

Additional advertising service

1. 1. Sponsor’s participation and advertisement at conferences:

Participation in the conferences organized with the participation of the journal Metal-Courier as a sponsor will allow to offer effective services to the enterprises audience of the powerful specialists of the branch: report-presentation and exclusive advertising opportunities. The price of one sponsor bag is $2000. General sponsor bag is $5000.

Advertisement at conferences implies placing of advertising materials in the journal, dated for the conferences and/ or in the report collection (according to the basic prices). The journal and the collection of the reports are given to each participant of the conference in the folder during the registration.

During the second half of 2004 the Information Agency Metal-Courier and the company Business-Forum organize the following conferences:
Markets of the Profiled Iron and Hardware 2004, September, 23-24, Crimea, Alushta
Metallurgical Loads Freights in CIS and Baltic Countries 2004, November 17, Moscow, Cosmos hotel, during Metal-Expo exhibition.

2. Placing of the advertising module- business card of the enterprise in the annual wall calendar-poster of the journal Metal-Courier.

Calendar format – B1

3. Placing of the advertisement on site www.metalcourier.ru

On the site www.metalcourier.ru and other sites of the agency Metal-Courier on the right panels of the pages (where available) there is an opportunity to place static banners 120x60px.
The basic price of such a banner placing is $200 (1080 UAH, 6000RUR) per month including VAT. Placing of non-standard banners will be discussed.

4. Advertisement in the directory Metal ABC, 5th edition,2005 (printed version) .

The next edition of the reference book Metal ABC is getting ready for the issue early in 2005. Format – A5. Circulation - 2000 copies. Hard cover.
In the reference book there is a handy according to regions, production, branch, ABC.

We are inviting for the discussion of the advertising program. We shall study your counter offers.

Natalia Natikatch,
ad manager on the products of metallurgical subject,
tel. 38 056 770-29-21, 770-29-22 (inside 110)
e-mail: reklama@metalcourier.com

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